Viacom signs on as official sponsor for Snapchat
Participating in this sponsorship deal:
About Sponsor:
Viacom Inc. , short for "Video & Audio Communications", is an American global mass media company with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world's fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation. Viacom is owned in majority by National Amusements, Inc., a privately owned theater company based in Dedham, Massachusetts, USA. National Amusements holds another controlling stake in CBS Corporation.
About Property:
Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,[3] when they were students at Stanford University .[4][5][6] Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of September 2015, the range is from 1 to 10 seconds),[7] after which Snapchat claims they will be deleted from the company's servers.