Viagogo signs on as official sponsor for Euroleague Basketball
Participating in this sponsorship deal:
About Sponsor:
viagogo is an online ticket exchange for buying and selling live event tickets. Established in August 2006, the company is now Europe’s largest online ticket marketplace operating local language websites in 26 countries with headquarters in London. viagogo is backed by the venture capital investment firm Index Ventures.
About Property:
The Turkish Airlines Euroleague, commonly known as the Euroleague, is the highest level tier and most important professional club basketball competition in Europe, with teams from up to 18 different countries, members of FIBA Europe. For sponsorship reasons, for five seasons starting with 2010–11, it is named the Turkish Airlines Euroleague. The competition is controlled by the private company Euroleague Basketball, and features clubs that come from a Europe-wide consortium of leading professional basketball leagues, called ULEB. During the season, the Euroleague is broadcast on television in 191 countries and can be seen by up to 245 million households weekly in China. It is also televised in the United States and Canada on NBA TV and available online through ESPN3. The Euroleague Final Four is broadcast on television in 197 countries.