Snapshot
October 17, 2016

Vibram signs on as licensee for Gold's Gym

Participating in this sponsorship deal:

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Agency: Logo

About Sponsor:

Vibram FiveFingers are a type of minimalist shoe manufactured by Vibram, originally marketed as a more "natural" alternative for different outdoors activities . The footwear has thin, flexible soles that are contoured to the shape of the human foot, including visible individual sections for the toes. Vibram FiveFingers are meant to replicate being barefoot and allow for the natural biomechanics of the foot to work.

About Property:

Gold's Gym International, Inc. is an American chain of international co-ed fitness centers originally started in California by Joe Gold.

Read More
LOS ANGELES, Oct. 17, 2016 /PRNewswire/ -- Gold's Gym, the world's leading authority on health and fitness, has entered into a footwear partnership with global footwear company, Vibram.  This partnership speaks to the spirit of innovation and passion for fitness that both companies share.  Vibram will develop a Gold's Gym FiveFinger cross training shoe in collaboration with Gold's Gym Fitness Experts.
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