Victoria's Secret signs on as licensee for Alabama Crimson Tide
Participating in this sponsorship deal:
About Sponsor:
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
About Property:
The Alabama Crimson Tide refers to the 21 men and women varsity teams that represent the University of Alabama. The Crimson Tide teams compete in the National Collegiate Athletic Association's Division I as a member of the Southeastern Conference (with the exception of rowing, which competes in the Big 12 Conference). In 2002, Sports Illustrated named Alabama the No. 26 best collegiate sports program in America.[3] Athletics facilities on the campus include the 101,821-seat Bryant–Denny Stadium, named after football coach Paul "Bear" Bryant and former University President George Denny, 15,316-seat Coleman Coliseum, Foster Auditorium, Sewell–Thomas Stadium, the Alabama Soccer Stadium, the Sam Bailey Track Stadium, the Ol' Colony Golf Complex, the Alabama Aquatic Center, and the Alabama Tennis Stadium.