Snapshot
November 06, 2014

Victoria's Secret signs on as licensee for Howard Bison

Participating in this sponsorship deal:

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About Sponsor:

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.

About Property:

The Howard Bison and Lady Bison refer to the 17 sports teams representing Howard University in Washington, DC in intercollegiate athletics, including men and women's basketball, cross country, soccer, swimming and diving, tennis and track and field. Women's sports include bowling, lacrosse, softball, and volleyball and men's-only football. The Bison compete in the NCAA Division I Football Championship Subdivision and are members of the Mid-Eastern Athletic Conference for most sports, except for the women's soccer team which competes in the Great West Conference and the women's lacrosse team which competes in Atlantic Sun Conference.

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Florida A&M University, Howard University, Hampton University, North Carolina A&T State and Southern University (all part of the Historically Black Colleges and Universities listing) are the newest schools to have their logos and mascots grace the retailer's PINK apparel line, including tees, sweats, hoodies and shorts.
Read more at www.licensingexpo.com »
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