Victoria's Secret signs on as licensee for University of Iowa Hawkeyes
Participating in this sponsorship deal:
About Sponsor:
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
About Property:
The Iowa Hawkeyes are the athletics teams that represent the University of Iowa in Iowa City, Iowa, United States. The Hawkeyes have varsity teams in 24 sports, 11 for men and 13 for women. The teams participate in Division I of the National Collegiate Athletic Association and are members of the Big Ten Conference. Currently, the school's athletic director is Gary Barta.