Victoria's Secret signs on as licensee for Louisville Cardinals
Participating in this sponsorship deal:
About Sponsor:
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
About Property:
The Louisville Cardinals are the athletic teams representing the University of Louisville. A member of the Big East Conference since 2005, they are known nationally for its men's basketball. In recent years, the football team has gone 80-44 record since 2001, but have only gone 21-27 since the 2006 season culminated in playing Wake Forest in the Orange Bowl.