Victoria's Secret signs on as licensee for Miami Hurricanes
Participating in this sponsorship deal:
About Sponsor:
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
About Property:
The Miami Hurricanes, of Coral Gables, Florida, are the varsity sports teams of the University of Miami. They compete in the Coastal Division of the Atlantic Coast Conference . The university fields 15 athletic teams for 17 varsity sports. Men's teams compete in football, baseball, basketball, cross-country, diving, tennis, and track and field. Women's teams compete in basketball, cross-country, swimming and diving, golf, rowing, soccer, tennis, track and field, and volleyball. UM has approximately equal participation by male and female varsity athletes in these sports.