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November 06, 2014

Victoria's Secret signs on as licensee for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

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"It's a very big initiative," NFL Commissioner Roger Goodell said. "(Women) fans want to be treated as real fans because they love the game and they understand the game and they want to have the opportunity to experience the game just as anyone else does. We want to try to reach out and figure out how we get those ... casual fans to become more aggressive fans and feel comfortable doing it."
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