Victoria's Secret signs on as licensee for Wisconsin Badgers
Participating in this sponsorship deal:
About Sponsor:
Victoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5billion and an operating income of $1billion in 2006. Victoria's Secret is known for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
About Property:
The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball. The Badgers have several major on-campus facilities, including Camp Randall Stadium, the UW Field House, and the Kohl Center. They compete in the Big Ten Conference in all sports except men's and women's ice hockey and crew. Ice hockey competes in the Western Collegiate Hockey Association and crew in the Eastern Association of Rowing Colleges .