FC Bayern Munich and the family company Viessmann have joined forces in Asia: Since the beginning of September, Viessmann is the Official Regional Partner of FC Bayern Munich in mainland China and Hong Kong. The partnership includes the use of trademark rights, meet & greets as well as fan trips to the Allianz Arena. Beyond that, the global manufacturer of energy systems and the German record champions have jointly founded the ‘Next Generation Alliance’ ⎯ an initiative for education  with  a range of activities including the FC Bayern Football Schools in China.