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March 21, 2016

Viking signs on as presenting sponsor for Discovery Times Square

Participating in this sponsorship deal:

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About Sponsor:

Viking River Cruises is an international company that operates a fleet of 19 river cruising vessels along the rivers of Europe, Russia, Ukraine and China. Viking has offices in Germany, England, Australia, Switzerland, Russia, France and China as well as additional sales offices in the United States.

About Property:

Discovery Times Square (also known as Discovery TSX) is an exhibition space at 226 West 44th Street in New York City that opened June 24, 2009 and specializes in traveling exhibitions. It has 60,000 square feet of exhibition space "In Times Square, a Place for Grand Exhibitions" It is one of three exhibitions that caters to Times Square tourists (the others being Madame Tussauds and Ripley's Believe It or Not!).

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LOS ANGELES, March 21, 2016 /PRNewswire/ -- Viking Cruises® (www.vikingcruises.com) today announced that it has signed on as presenting sponsor of The Vikings Exhibition, which recently debuted in New York City's Discovery Times Square. The new deal builds on Viking's commitment to supporting cultural programming around the world, with current and past partners including PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Victoria & Albert Museum, the RHS Chelsea Flower Show, the Museum of Russian Art and the Terra Cotta Warriors exhibition. The company also sponsored this exhibition during its successful tenure at Chicago's Field Museum in 2015.
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