LOS ANGELES, April 19, 2017 /PRNewswire/ -- Viking Cruises® (www.vikingcruises.com) today announced it has signed on to sponsor National Geographic's first fully scripted global anthology series, "Genius," which in its debut season tells the story of the 20th century's most brilliant icon, Albert Einstein. The new premier partnership with National Geographic builds on Viking's continued commitment to supporting enriching cultural programming, with current and past partnerships including PBS' MASTERPIECE, the Los Angeles Philharmonic at The Hollywood Bowl, the Munch Museum and more. During the global premiere of Genius on April 25 at 9 p.m. ET/PT on National Geographic, Viking will showcase a new brand campaign entitled "Time," featuring Torstein Hagen, Founder and Chairman of Viking Cruises. A lifelong admirer of Einstein, Hagen, who is also a physicist, shares Einstein's interest in the concept of time and often refers to time as "the only scarce commodity." The campaign debuts today and will roll-out across additional marketing channels throughout the show's 10-part global event series on National Geographic.