Vineyard Vines signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
Vineyard Vines is an American clothing and accessory retailer founded in 1998 near Martha's Vineyard in Massachusetts, by brothers Shep and Ian Murray. The brand started with ties, but has since incorporated hats, belts, shirts, shorts, bags for men, women, and children. It has grown to a collection of retail stores and outlets across the United States.
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.