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November 06, 2014

Visa signs on as official sponsor for FIFA World Cup

Participating in this sponsorship deal:

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About Sponsor:

Visa Inc. is a global payments technology company headquartered on 595 Market Street in San Francisco, California, although much of the company's staff is based in Foster City, California. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit card and debit cards. Visa does not issue cards, extend credit or set rates and fees for consumers; rather, Visa provides financial institutions with Visa-branded payment products that they then use to offer credit, debit, prepaid and cash-access programs to their customers.

About Property:

The FIFA World Cup, often simply the World Cup, is an international association football competition contested by the senior men's national teams of the members of Fédération Internationale de Football Association , the sport's global governing body. The championship has been awarded every four years since the inaugural tournament in 1930, except in 1942 and 1946 when it was not held because of the Second World War. The current champions are Spain, who won the 2010 tournament.

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FIFA confirmed today that Visa International has become thesixth FIFA Partner with worldwide rights to FIFA's competitionsfrom 2007 to 2014. This sponsorship in the financial servicescategory represents the payment company's most significantforay onto the international stage of football and as such is aringing endorsement of the sport's immense appeal to both fansand commercial entities.
Read more at www.fifa.com »
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