Snapshot
March 30, 2022

Vita Coco signs on as official sponsor for DEKA Fit

Participating in this sponsorship deal:

Data Deka

About Sponsor:

Vita Coco is a coconut water brand founded in 2004 and headquartered in New York City. Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China.

About Property:

DEKA events are functional fitness competitions put on by Spartan. They are an indoor decathlon of functional fitness and training programs designed to be basic, simple, and utilitarian. And in true Spartan spirit, the focus of these events is to train with a purpose — to multiply member motivation, individual performance, and a sense of connection to the community.

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