Vita Coco signs on as official sponsor for Electric Zoo
Participating in this sponsorship deal:
About Sponsor:
Vita Coco is a coconut water brand founded in 2004 and headquartered in New York City. Vita Coco coconut water is sold at over 100,000 retailers nationwide, including Whole Foods Market, Kroger, Publix, Walgreens, CVS, 7-Eleven, Walmart, Costco, Target, Amazon.com, and hundreds of airports and universities. The brand is sold in 30 countries globally including UK, France, Germany, Japan and China.
About Property:
The Electric Zoo Festival is an annual electronic music festival held over Labor Day weekend in New York City on Randall's Island Park. The festival represents all genres of electronic music, bringing top international DJs and live acts from multiple countries along with hometown favorites to four stages. Time Out New York cited Electric Zoo as the festival that "transforms Randall's Island into an Ibiza on the East River every Labor Day", and EDM Lounge called it the "can't miss festival of 2012."