Superhero Events, the organizers of the Hollywood Half Marathon, announce that Vitalyte Electrolyte Replacement has been named as the Official Sports Drink of the inaugural event.  This event, scheduled for April 7, 2012, looks to set itself apart in an ever-growing and crowded calendar of endurance events. A host of celebrities are registered to run the race, along with an impressive field of elite athletes attracted to the $20,000 prize purse.