vitaminwater signs on as official sponsor for Hotel Thrillist
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
For three days, privileged guests rocked Los Angeles with mansion parties, cocktail soirees, and mouthwatering feasts.
LOS ANGELES Men's e-mail newsletter Thrillist brought Hotel Thrillist, a party-packed traveling promotion, to Los Angeles this weekend. The programming set up shop at JW Marriott at L.A. Live, where about 120 nonlocal guests stayed at the hotel and others joined the festivities. Invitees included so-called social influencers, media types, clients, staff, and sweepstakes winners, along with reps from sponsors including Bacardi, Corona Light, Nivea for Men, and Smartwater. Creative services director Linda Doyle, promotions manager Alexis Berger, and associate event manager Jessica Dowd oversaw the event.
Read more at www.bizbash.com »
Comparable Deals
Nearby Deals
View cost of comparable deals
Signup as ProfessionalView Deal Details
Signup as Professional
<2>View Deal Makers
Signup as Professional