vitaminwater signs on as official sponsor for Los Angeles Food & Wine Festival
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
Los Angeles Food & Wine is four-day epicurean event that matches celebrities from television, film, music and sport with celebrity chefs to enjoy the best in food and drink culture throughout Los Angeles. Based at the LA Live complex as well as locations throughout the city including Santa Monica and Beverly Hills, Los Angeles Food & Wine offers more than 15,000 attendees the opportunity to sample selections from 140 celebrity chefs and nearly 300 acclaimed wineries.