vitaminwater signs on as official sponsor for Midpoint Music Festival
Participating in this sponsorship deal:
About Sponsor:
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of Coca-Cola Company based in Whitestone, New York City that manufactures and distributes various lines of enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
About Property:
MidPoint Music Festival launched in 2002 in Cincinnati, Ohio, as an independent music festival and industry conference. The annual three-day event occurs each September in the city's downtown and historic Over-the-Rhine entertainment district. Founded by Cincinnati musicians Bill Donabedian, of Crosley, and Sean Rhiney, of Clabbergirl, the festival was acquired in 2008 by Cincinnati CityBeat, a weekly alternative newspaper and is mostly run by Dan McCabe.