Vivo signs on as title sponsor for Indian Premier League
Participating in this sponsorship deal:
About Sponsor:
vivo Electronics Corp. is a Chinese smartphone manufacturer based in Dongguan, Guangdong.[1] Founded in 2009, the company is active in the Asian mobile phone market.
About Property:
The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner. It is currently contested by 10 teams consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.
KOLKATA | NEW DELHI: For a brand that entered India last December and has an around 2 per cent market share, the title sponsorship of the Indian Premier League could provide the much needed marketing push.
Read more at economictimes.indiatimes.com »
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