Snapshot
November 06, 2014

Volkswagen signs on as official sponsor for Indian Premier League

Participating in this sponsorship deal:

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About Sponsor:

Volkswagen (abbreviated VW) is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania. Volkswagen means "people's car" in German. Its current tagline or slogan is Das Auto (in English The Car).

About Property:

The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner. It is currently contested by 10 teams consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.

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"We are extremely happy to commence what will certainly be a fruitful association with Volkswagen. It is appropriate that two organisations that epitomise dynamism, enterprise and excellence have joined hands," IPL chairman Chirayu Amin said.
Read more at www.sportspromedia.com »
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