Snapshot
November 06, 2014

Volkswagen signs on as official sponsor for Major League Soccer (MLS)

Participating in this sponsorship deal:

Open uri20141112 50798 1vj7a4c Mls logo

About Sponsor:

Volkswagen (abbreviated VW) is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania. Volkswagen means "people's car" in German. Its current tagline or slogan is Das Auto (in English The Car).

About Property:

Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada. MLS represents the top tier of both the American and Canadian soccer pyramids.

Read More
MLS picked up a third key renewal ahead of the start of its season, signing a four-year deal with Volkswagen that will see the German automotive company return as the official vehicle of the league.
Read more at www.sportsbusinessjournal.com »
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