Snapshot
November 06, 2014

Volkswagen signs on as official sponsor for Washington Wizards

Participating in this sponsorship deal:

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About Sponsor:

Volkswagen (abbreviated VW) is a German automobile manufacturer and is the original and biggest-selling marque of the Volkswagen Group, which now also owns the Audi, Bentley, Bugatti, Lamborghini, SEAT, and Škoda marques and the truck manufacturer Scania. Volkswagen means "people's car" in German. Its current tagline or slogan is Das Auto (in English The Car).

About Property:

The Washington Wizards are a professional basketball team based in Washington, D.C., previously known as Washington Bullets. They play in the National Basketball Association , and play their home games at the Verizon Center in the Chinatown section of Washington, D.C..

Activation Locations
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Volkswagen of America, Inc. today announced an enhanced activation plan to expand its sponsorship as the presenting automotive sponsor of Verizon Center in Washington D.C. As part of this next stage of the sponsorship, the upper level concourse will now be officially called the “Penthaus,” a play off Volkswagen’s German roots. Home to the Washington Wizards, Washington Capitals, Washington Mystics and Georgetown Hoyas, Volkswagen will also familiarize fans with its brand through a host of fan-friendly offerings: a new Innovation Station educational exhibit, Max’s Lounge for corporate hospitality events, and the TDI Victory Box, showcasing VW’s eco-friendly motorsports properties. Verizon Center will begin its Volkswagen transformation in advance of this Saturday’s Wizards game against the Detroit Pistons. Installations will be completed in time for the NHL Playoffs.
Read more at www.nba.com »
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