Snapshot
November 06, 2014

Volvo signs on as official sponsor for Australian Open Golf

Participating in this sponsorship deal:

Data Data?1415807040

About Sponsor:

AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo ÖV 4 series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.

About Property:

The Australian Open is the principal annual golf tournament on the PGA Tour of Australasia, and also the OneAsia Tour since its formation in 2009. The event was first played in 1904 and takes place toward the end of each year. It is run by Golf Australia and is one of the "national opens" which have a special status in the Official World Golf Rankings's points system, with a minimum level of points guaranteed for the winner regardless of the strength of the field. The winner of the tournament receives the Stonehaven Cup.

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“As a luxury brand we viewed the opportunity to be the official vehicle for such a premium event as the perfect alignment for Volvo," said Matt Braid, managing director of Volvo Australia. "In total we'll supply 26 courtesy cars for the event from across our range with a focus on one of our newest models, the S60 sedan. We look forward to working with the PGA over the next three years to revitalise the Australian Open."
Read more at www.sportspromedia.com »
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