Volvo signs on as official sponsor for Euroleague Basketball
Participating in this sponsorship deal:
About Sponsor:
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo ÖV 4 series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.
About Property:
The Turkish Airlines Euroleague, commonly known as the Euroleague, is the highest level tier and most important professional club basketball competition in Europe, with teams from up to 18 different countries, members of FIBA Europe. For sponsorship reasons, for five seasons starting with 2010–11, it is named the Turkish Airlines Euroleague. The competition is controlled by the private company Euroleague Basketball, and features clubs that come from a Europe-wide consortium of leading professional basketball leagues, called ULEB. During the season, the Euroleague is broadcast on television in 191 countries and can be seen by up to 245 million households weekly in China. It is also televised in the United States and Canada on NBA TV and available online through ESPN3. The Euroleague Final Four is broadcast on television in 197 countries.