Snapshot
November 06, 2014

Volvo signs on as official sponsor for New South Wales Waratahs

Participating in this sponsorship deal:

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About Sponsor:

AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services. Although Volvo was incorporated in 1915 as a subsidiary of AB SKF, a Swedish ball bearing manufacturer, the auto manufacturer considers itself officially founded on 14 April 1927, when the first car, the Volvo ÖV 4 series, affectionately known as "Jakob", rolled out of the factory in Hisingen, Gothenburg.

About Property:

The New South Wales Waratahs (referred to as HSBC Waratahs for sponsorship reasons, the Waratahs, the 'Tahs or the florists) are an Australian rugby union football team, representing the majority of New South Wales in the Super Rugby (formerly Super 14) competition. The Riverina and other southern parts of the state, are represented by the Brumbies, who are based in Canberra, Australian Capital Territory (ACT) and owned by the ACT and Southern NSW Rugby Union.

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The agreement, which spans the 2014 and 2015 Super Rugby seasons, will see the carmaker become the Waratahs’ principal partner and have its logo emblazoned on the front of the team’s playing shirts.
Read more at www.sportspromedia.com »
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