Vrbo signs on as title sponsor for Fiesta Bowl
Participating in this sponsorship deal:
About Sponsor:
Vrbo is an American vacation rental online marketplace originally known as Vacation Rentals by Owner or VRBO.[1] It was acquired by HomeAway in 2006.[2] Expedia Group acquired HomeAway on December 15, 2015. On March 27, 2019, VRBO was re-branded Vrbo, including a new logo, capitalization, and pronunciation.[3] In July 2020 HomeAway and Vrbo websites became a single Vrbo website.[4][5]
About Property:
The Fiesta Bowl is a United States college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee. Previous sponsors included Sunkist, IBM, Tostitos and Vizio.