Vuse signs on as official sponsor for Arrow McLaren SP
Participating in this sponsorship deal:
About Sponsor:
Vuse is R.J. Reynolds' entry into the fast-growing e-cigarette category. The product launched in Colorado in mid 2013 and launched nationwide in 2014.
About Property:
Arrow McLaren SP is an auto racing team that currently competes in the IndyCar Series. The team is based in Indianapolis and is owned by quadriplegic former driver Sam Schmidt and Ric Peterson. The team was originally founded by Schmidt in 2001 as Sam Schmidt Motorsports. Fellow ex-driver Davey Hamilton joined as co-owner in 2011 to form Schmidt Hamilton Motorsports, with Peterson joining in 2013 to form Schmidt Peterson Motorsports. Hamilton is no longer involved in the ownership of the team.
WINSTON-SALEM, N.C., June 5, 2020 /PRNewswire/ -- Vuse, leading vapor brand from R.J. Reynolds Vapor Company (RJRVC), sends best wishes to its partner Arrow McLaren SP (AMSP) for the first official race of the 2020 INDYCAR season in Fort Worth, TX. AMSP will take the track for the first time in 2020 this weekend, after delays due to the COVID-19 pandemic. The Genesys 300 race at Texas Motor Speedway will be aired on NBC at 7PM CT.
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