Snapshot
November 06, 2014

W.B. Mason signs on as official sponsor for Baltimore Orioles

Participating in this sponsorship deal:

Screen shot 2015 04 22 at 10.30.07 am Orioles logo

About Sponsor:

W.B. Mason is a large office supply contract retailer that competes with Staples, OfficeMax, and Office Depot. W.B. Mason currently serves the New England and Mid-Atlantic areas of the United States. They have 29 distribution centers, roughly 1800 employees, 770 sales representatives, 200 delivery trucks, and over 100,000 customers.

About Property:

The Baltimore Orioles are a professional baseball team based in Baltimore, Maryland in the United States. They are a member of the Eastern Division of Major League Baseball's American League. One of the American League's eight charter franchises in 1901, it spent its first year as a major league club in Milwaukee, Wisconsin, as the Milwaukee Brewers before moving to St. Louis to become the St. Louis Browns. After 52 mostly hapless years in St. Louis, the Browns moved to Baltimore in 1954 and adopted the Orioles name in honor of the official state bird of Maryland. The Orioles name had been used by previous major league baseball clubs in Baltimore, including the American League Baltimore Orioles franchise from 1901–1902 that became the New York Yankees and the National League Baltimore Orioles which won National League championships under Hall-of-Fame manager John McGraw, before McGraw took the black and orange team colors to the New York Giants baseball team, which became the San Francisco Giants after the 1957 season. Nicknames for the team include the O's and the Birds. The Orioles have been best known for their successful stadium, the trend-setting Oriole Park at Camden Yards, opened in 1992 near the birthplace of Babe Ruth.

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Published June 16, 2011 Office products supplier W.B. Mason has signed a pair of two-year sponsorship deals with the Nationals and Orioles, expanding beyond its prior MLB pacts with the Yankees, Red Sox and Phillies. The deals come in tandem with a substantial new entry by the company into the DC-Baltimore market. Assets in the deals include outfield wall signage; suite access and tickets; and inventory on MASN, including title sponsorship of the clubs' respective postgame shows on the RSN. "Every market we've been in before where we've used baseball, it's shown itself to be a great selling tool, so we see big opportunity here, too," said Jeffrey Kirsch, W.B. Mason branch manager for Maryland, DC and Northern Virginia.
Read more at www.sportsbusinessdaily.com »
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