W Hotels & Resorts is a luxury hotel chain owned by <a href="https://sponsorpitch.com/sponsors/starwood-hotels-and-resorts">Starwood Hotels & Resorts Worldwide</a> [2] that is generally marketed toward a younger crowd than their other upscale properties.
The Next Up: New Artists, New Music series is a partnership between Billboard and W Hotels that focuses on four musicians that have reached the top 10 of the Emerging Artist Chart and will help raise their profiles via a series of exclusive content and live performances across North America.