Snapshot
December 09, 2016

Wanda Group signs on as naming rights partner for Atlético Madrid

Participating in this sponsorship deal:

Dalian wanda group logo Open uri20141112 64162 1s3n4qt?1415806154

About Sponsor:

Wanda Group (simplified Chinese: 万达集团; traditional Chinese: 萬達集團; pinyin: Wàndá Jítuán), or Dalian Wanda (Chinese: 大连万达), is a Chinese conglomerate and China’s "biggest private property developer"[5] and the world's largest cinema chain operator, owning Wanda Cinemas, AMC Entertainment and the Hoyts Group.[6][7]

About Property:

Club Atlético de Madrid, S.A.D., commonly known as Atlético de Madrid, is a Spanish football club based in Madrid who play in La Liga.[2] Atlético have won both La Liga and the Copa del Rey on nine occasions, including a double in 1996; in Europe, they won the European Cup Winners' Cup in 1962, were European Cup runners-up in 1974,[3] won the Intercontinental Cup in 1975, won the Europa League in 2010[4] and won the UEFA Super Cup in 2010.

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THE NAME OF THE NEW STADIUM WAS ANNOUNCED IN AN EVENT AT THE CALDERÓN We present the Wanda Metropolitano Enrique Cerezo, the men and women’s first teams, Club legends, supporters’ club members, and members of the red and white Senate took part in the event held in the VIP lounge of the Vicente Calderón stadium. Miguel Ángel Gil and Wang Jianlin, chairman of Wanda Group, signed the agreement in Beijing. The new home of all the Atléticos has now got a name. The Wanda Metropolitano will host our team’s matches with effect from the 2017-18 season. Enrique Cerezo announced the agreement with Wanda Group at the beginning of the event held in the VIP lounge of the Vicente Calderón stadium and, after that, the attendees were able to enjoy a spot produced by the advertising agency Sra. Rushmore, which once again touched the heart of the red and whites and revealed the new name of our new home.Vicente Vallés, a recognized Atlético, was in charge of presenting the event in which all the estates of the club were represented: team legends, board of directors, male and female players, coaching staff, veteran members and supporters’ club members representing the fans.Enrique Cerezo opened the event with a speech in which he noted the importance of continuing to grow. "Today, we take an important step in this necessary evolution. An evolution that we face with the utmost enthusiasm," he indicated.Following the chairman, Adelardo and Fernando Torres took the stage to share with the attendees their memories of the Metropolitano, the former, and the stories that his grandfather told the latter about the legendary stadium. The midfielder lived the move from the Metropolitano to the Vicente Calderón and told his experience. Fernando, visibly moved, shared his feelings with all the attendees.The event continued with the participation of Miguel Ángel Gil and Wang Jianlin with videos of each from Beijing, where the agreement on the name of the stadium was signed. Our maximum shareholder was very satisfied. "I hope that Wanda Metropolitano serves to continue making the history of our club greater," he said.For his part, Wanda’s chairman assessed very positively the link of the brand to the new red and white home. "Congratulations to Atlético de Madrid and its fans for this spectacular stadium. It will be one of Europe’s top level stadiums. I hope that some day it can host a UEFA Champions League final. And I hope that Atleti gets the best results in all competitions," he noted.The event also served to present the evolution of the team’s badge for the coming season, product of the club’s collaboration with the communication and design studio Vasava. A video that summarised the work process of the project for the attendees, in which Gabi, Gárate, Clemente Villaverde, José Antonio Martín ‘Petón’, writer and former football player, Miguel García Vizcaíno, founder and creative director of the agency Sra. Rushmore, and Enric Godes and Bruno Sellés, directors of Vasava, all participated in.The event concluded with a big family photo that closed a historical day for our Club. etiquetas: 2016-2017, Atlético de Madrid, Wanda Metropolitano
Read more at en.atleticodemadrid.com »
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