WAT-AAH! is a line of functional water for kids free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH! is the exclusive beverage partner for Beyonce's 'Move Your Body' Flash Workout, supporting Michelle Obama's Let's Move! initiative. WAT-AAH! is available across the US in over 6,000 stores/supermarkets as well as 2,000 schools/districts nationwide.
Since debuting in 2001, the SCREAM Tour has proven to be among the most successful concert series in the nation. SCREAM alumni include the likes of: Bow Wow, Yung Joc, Omarion, Chris Brown, B5 & Ne-Yo. Most recently, SCREAMFEST '07, starring T.I. and Ciara, thrilled sold-out crowds in 20 markets during the summer of 2007 and featured special guests such as Jay-Z, 50 Cent, Kanye West, Diddy, R. Kelly, Nelly & Common.