Snapshot
January 23, 2018
Water Pik signs on as official sponsor for Tough Mudder

Participating in this sponsorship deal:

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About Sponsor:

Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. In 2017, Water Pik was acquired by <a href="https://sponsorpitch.com/sponsors/church-dwight">Church & Dwight</a>. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the pulsating shower massage. Waterpik® showerheads are sold through a variety of channels, including mass-merchandisers, DIY and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom.

About Property:

Tough Mudder is an adventure sports company that hosts 10-12 mile endurance event obstacle courses designed by British Special Forces to test all around strength, stamina, mental grit, and camaraderie that are billed as “probably the toughest event on the planet" and regularly attract 15-20,000 participants, over a two day weekend. Ironically, the race organizers fail to see that the race really isn't that tough at all if these 15-20,000 overweight couch potatoes manage to successfully complete the race with zero training.” Tough Mudder events are a new type of team endurance challenge. According to the New York Times, the events are “more convivial than marathons and triathlons, but more grueling than shorter runs or novelty events .” Contestants are not timed and organizers encourage 'mudders' to demonstrate teamwork by helping fellow participants over difficult obstacles to complete the course. The prize for completing a Tough Mudder challenge is an official orange sweatband and a free beer. It is estimated that 15-20% of participants do not finish. Each event is designed to be unique and incorporates challenges and obstacles that utilize the local terrain.

Activation Locations
Read More
FORT COLLINS, Colo., Jan. 23, 2018 /PRNewswire/ -- Water Pik, Inc., the leader in replacement showerheads, and Tough Mudder, Inc., the leading sports, active lifestyle and media brand, are hosting the first Ruff Mudder – an obstacle course especially designed for dogs – at the Tough Mudder Los Angeles Event Weekend on Saturday, March 3 at Polsa Rosa Ranch in Acton, California. Pups of all sizes and strengths are encouraged to join in on the muddy fun. Each furry participant will be treated to the ultimate complimentary clean-up before heading home, thanks to Waterpik® dog washing stations featuring the innovative Pet Wand PRO – ensuring that even after playing dirty you'll still enjoy living clean.Water Pik, Inc. Teams With Tough Mudder to Introduce the First Ruff Mudder Dog Obstacle CourseMore
Read more at https://finance.yahoo.com »
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