Snapshot
November 06, 2014

Weetabix signs on as official sponsor for USA Rugby

Participating in this sponsorship deal:

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About Sponsor:

Weetabix is a whole grain wheat breakfast cereal produced by Weetabix Limited in the United Kingdom.

About Property:

USA Rugby is the national governing body for the sport of rugby union in the United States. It is divided into seven territorial Unions: Mid-Atlantic, Midwest, Northeast, Pacific Coast, Southern California, South, and West. The headquarters for USA Rugby are now located in Boulder, Colorado. USA Rugby administers all United States national teams: senior men's and women's teams, sevens teams for both men and women, and under-20 national teams for both sexes. The organization also sponsors college rugby for both sexes, although the NCAA has also planned to sponsor women's rugby starting in the 2010–11 academic year. Rugby Super League is organized and sanctioned by USA Rugby as the Premier Level of Men's Club competition in the USA.

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MARLBOROUGH, Mass.--(BUSINESS WIRE)--USA Rugby announced that Weetabix, maker of Non-GMO whole grain cereals, has partnered to become the Official Breakfast Cereal of USA Rugby, helping to fuel Eagles and potential Eagles beginning with the most important meal of the day. The partnership commenced at the Atlanta 7s IRB Women’s Sevens World Series event, where the Women’s Eagles Sevens won the Plate, with additional events and digital promotions planned throughout the year.
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