Western Union signs on as title sponsor for Kenya National Sevens Circuit
Participating in this sponsorship deal:
About Sponsor:
The Western Union Company is a financial services and communications company based in the United States. Its North American headquarters is in Englewood, Colorado. Until it discontinued the service in 2006, Western Union was the best-known U.S. company in the business of exchanging telegrams.
About Property:
The Kenya National Sevens Circuit is a series of seven-a-side competitions that take place in various towns and cities in the major rugby playing parts of the country after the end of the regular 15-a-side season. Kenya has a long history of seven-a-side tournaments dating back to the earliest days of rugby in the colony; with the growing popularity of Sevens resulting from the disproportionate success of the national team on the world stage, it was decided that several of the more prestigious tournaments should be gathered into a single competition. In addition, at the same time, a Schools Sevens Championship was introduced to ensure a consistent conveyor-belt of the nation's best talent.