White Castle signs on as for National Championship Air Races
Participating in this sponsorship deal:
About Sponsor:
White Castle is an American regional fast food hamburger restaurant chain in the Midwestern United States and also in the New York metropolitan area, and the first of its kind in the US. It is known for its small, square hamburgers. Sometimes referred to as "sliders", the burgers were priced at five cents until the 1940s, and remained at ten cents for years thereafter while the burgers became smaller. For several years, when the original burgers sold for five cents, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only.
About Property:
The National Championship Air Races is the last event of its kind, carrying on the tradition of the Cleveland Air Races of the 1920s, 30s and 40s. In 1964, Bill Stead organized an air race near Reno, Nevada, and the Reno National Championship Air Races were born. The event that Bill Stead started in the Nevada desert more than 47 years ago is still going strong. The event has only been interrupted once in September of 2001 when all aircraft in the United States were grounded following the terrorists attacks in New York and Washington. Held every September just north of Reno, the National Championship Air Races have become an institution for northern Nevada and aviation enthusiasts from around the world. For one week, the high desert north of Reno becomes home to hundreds of aircraft, their pilots and crews. In the past ten years, the event has attracted more than 200,000 spectators and generated more than $80 million a year for the region's economy. The event features six racing classes, a large display of static aircraft and several military and civil flight demonstrations.