White Castle signs on as official sponsor for USA Luge
Participating in this sponsorship deal:
About Sponsor:
White Castle is an American regional fast food hamburger restaurant chain in the Midwestern United States and also in the New York metropolitan area, and the first of its kind in the US. It is known for its small, square hamburgers. Sometimes referred to as "sliders", the burgers were priced at five cents until the 1940s, and remained at ten cents for years thereafter while the burgers became smaller. For several years, when the original burgers sold for five cents, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only.
About Property:
USA Luge is an Olympic class member organization of the United States Olympic Committee (USOC) and is the National Governing Body (NGB) for the sport of luge in the United States. A not-for-profit organization, USA Luge - the official American representative to the International Luge Federation (F.I.L.) - is based in Lake Placid, N.Y. with a western office in Park City, Utah, and its natural track operations in the Marquette/Negaunee, Mich. area. Chartered in 1979, as a direct result of the Congressional Amateur Sports Act of 1978, it is the responsibility of USA Luge to recruit, prepare, train and equip the United States National Luge Team for international and Olympic competition, as well as promote the growth of the sport nationwide.