Snapshot
October 17, 2024

White Claw signs on as for Boston Calling Music Festival

Participating in this sponsorship deal:

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About Sponsor:

White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade. The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020. In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior.

About Property:

Boston Calling Music Festival is a three-day, multi-stage, outdoor festival featuring the biggest and best acts in live music, comedy, and visual arts. It is held at Harvard’s Athletic Complex in Allston, MA annually on Memorial Day weekend.

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