White Claw signs on as official sponsor for Outside Lands Music Festival
Participating in this sponsorship deal:
About Sponsor:
White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade. The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020. In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior.
About Property:
The Outside Lands Music and Arts Festival is a music festival held annually in San Francisco, California at Golden Gate Park. The first edition occurred August 22–24 in 2008, and included over 60 musical acts from around the world, as well as several art installations.