Snapshot
April 08, 2015

White House Historical Association signs on as official sponsor for Washington Nationals

Participating in this sponsorship deal:

Buildingmissing 800px washington nationals logo.svg

About Sponsor:

The White House Historical Association, founded in 1961 through efforts of First Lady Jacqueline Kennedy is a private, non-profit organization with a mission to enhance the public's understanding, appreciation, and enjoyment of the White House, the official home and principal workplace of the President of the United States.

About Property:

The Washington Nationals are a professional baseball team based in Washington, D.C. The Nationals compete in Major League Baseball (MLB) as a member club of the National League (NL) East division. From 2005 to 2007, the team played in RFK Stadium; since 2008 their home stadium has been Nationals Park on South Capitol Street in Southeast D.C., near the Anacostia River.[3]

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The Nats have long embraced their status as the capital’s team, playing up their politico fanbase, sprinkling images of federal buildings into their promotional materials and having giant-headed presidential mascot creatures run around their stadium and represent the franchise in public. The historical love only expanded when giant William Howard Taft arrived; the presidents are now an invaluable part of the team’s marketing strategy. And so this week brings the next step: a formal, multi-year partnership with the White House Historical Association. Included in this partnership: a Calvin Coolidge bobblehead giveaway this season, signage on the Nationals Park left-field garage honoring a Coolidge first pitch, in-game White House history quizzes and the sale of the annual Official White House Christmas ornament. This year’s ornament honors Coolidge (and prominently features baseball imagery). A Nats press release notes that “Coolidge is recognized as being closely tied to the Washington Senators during his administration,” that first lady Grace Anna Goodhue Coolidge “was known as the First Lady of Baseball, and that “Coolidge Luck was often touted for the Senators winning two of their three pennants while he was in office.” The WHHA is a non-profit, non-partisan educational group supported by private donations. It has not previously partnered with professional sports teams. The partnership is expected to have further elements, although I’m not sure it can get much better than a Silent Cal bobblehead. (NYT archives)
Read more at www.washingtonpost.com »
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