Whoop signs on as official sponsor for Howard Bison
Participating in this sponsorship deal:
About Sponsor:
WHOOP is a Boston, Massachusetts-based wearable technology company that offers a performance optimization system that helps elite athletes and teams win. WHOOP provides athletes, their coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. The system is currently being used by professional and collegiate athletes, Olympians, and the United States military. In September 2015, the company announced an additional $12 million in funding bringing the company's total funding to $22 million.
About Property:
The Howard Bison and Lady Bison refer to the 17 sports teams representing Howard University in Washington, DC in intercollegiate athletics, including men and women's basketball, cross country, soccer, swimming and diving, tennis and track and field. Women's sports include bowling, lacrosse, softball, and volleyball and men's-only football. The Bison compete in the NCAA Division I Football Championship Subdivision and are members of the Mid-Eastern Athletic Conference for most sports, except for the women's soccer team which competes in the Great West Conference and the women's lacrosse team which competes in Atlantic Sun Conference.