Whoop signs on as for PGA Tour
Participating in this sponsorship deal:
About Sponsor:
WHOOP is a Boston, Massachusetts-based wearable technology company that offers a performance optimization system that helps elite athletes and teams win. WHOOP provides athletes, their coaches, and trainers with a continuous understanding of strain and recovery to balance training, reduce injuries, and predict performance. The system is currently being used by professional and collegiate athletes, Olympians, and the United States military. In September 2015, the company announced an additional $12 million in funding bringing the company's total funding to $22 million.
About Property:
The PGA Tour is the organizer of the main men's professional golf tours in the United States and North America. It organizes most of the events on the flagship tournament also known as the PGA Tour, as well as the Champions Tour and the Nationwide Tour. It is headquartered in Ponte Vedra Beach, Florida, a suburb of Jacksonville.