Snapshot
November 06, 2014

William Hill signs on as naming rights partner for Penrith Panthers

Participating in this sponsorship deal:

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About Sponsor:

William Hill plc is one of the largest bookmakers in the United Kingdom. Its headquarters is in the north London suburb of Wood Green and in Leeds, West Yorkshire. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The company was founded by William Hill in 1934 at a time when gambling was illegal in Britain. It changed hands many times being acquired by Sears Holdings in 1971, then by Grand Metropolitan in 1988, then by Brent Walker in 1989.

About Property:

The Penrith Panthers are an Australian professional rugby league football team based in the western Sydney suburb of Penrith. Ivan Cleary has been the head coach of the team since 2012. Kevin Kingston was captain for the 2013 NRL season, with a 2014 captain yet to be named. Sports media personality Phil Gould is the club's manager of football operations. OAK Milk has been their major sponsor since 2012. Based 55km west of the centre of Sydney and at the foot of the Blue Mountains, the Panthers were admitted to the New South Wales Rugby League competition in 1967. Penrith struggled for almost twenty years before finally reaching their first finals series. The club achieved its first Grand Final appearance in 1990 but were beaten by the Canberra Raiders 18–14. The following year the Panthers met the Raiders again in the 1991 Grand Final, this time winning the game 19–12. Penrith's most recent premiership achievement was over the Sydney Roosters in the 2003 Grand Final where Penrith were considered underdogs but came out on top with a 18–6 victory.

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The deal will see the Panthers’ stadium, which was formerly sponsored by fellow William Hill subsidiary Centrebet, renamed as Sportingbet Stadium. Centrebet’s sponsorship, signed in January 2011, made Penrith the first Australian sports team to sell their stadium naming rights to an online gaming brand. 
Read more at www.sportspromedia.com »
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