Wonder Bread signs on as official sponsor for Furniture Row Racing
Participating in this sponsorship deal:
About Sponsor:
Wonder Bread is the name of a brand of bread. It is sold in North American stores and produced by three distinct companies: in Canada by Weston Bakeries Limited, a subsidiary of George Weston Limited,[1] in the United States of America by Flowers Foods,[2] and in Mexico by Grupo Bimbo.[3]
About Property:
Furniture Row Racing is a NASCAR team based in Colorado and fields the #78 Chevrolet Impala for Regan Smith. The team is owned and sponsored by the U.S. furniture store chain Furniture Row and is the only NASCAR team headquartered in Colorado.
THOMASVILLE, Ga., Sept. 25, 2013 /PRNewswire/ -- After announcing Wonder bread's return to grocery store shelves across the country starting this week, Flowers Foods (NYSE: FLO), a leading producer and marketer of packaged bakery foods in the U.S., is unveiling a partnership with NASCAR Sprint Cup Series race car driver Kurt Busch who currently drives the No. 78 Furniture Row Chevrolet SS. Reminiscent of Wonder bread's memorable appearance in the 2006 movie "Talladega Nights," the Wonder car will make its colorful debut at the NASCAR Sprint Cup Race at Talladega Superspeedway – NASCAR's most competitive track - on October 20.
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