Wrangler signs on as official sponsor for South Carolina Gamecocks
Participating in this sponsorship deal:
About Sponsor:
Wrangler is a manufacturer of jeans and other clothing items. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others. Its headquarters is in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler International is now chaired by Dieter Jacobfeuerborn. Wrangler is a division of VF Jeanswear Limited Partnership, which is an affiliate of VF Corporation. VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands.
About Property:
The University of South Carolina's 19 varsity sports teams are known as the "Gamecocks". The unique moniker is held in honor of Thomas Sumter, a South Carolina war hero who was given the name "The Carolina Gamecock" during the American Revolution for his fierce fighting tactics, regardless of his physical stature or the size of his regiment. A British General commented that Sumter "fought like a gamecock." While the men have traditionally been the Fighting Gamecocks and the women were previously the Lady Gamecocks, this distinction was discontinued in part to help eliminate gender bias in their athletic department, and to discount the oft-held misconception that their mascot is meant to honor/promote animal bloodsport in any way.