Snapshot
November 06, 2014

Wrigley signs on as official sponsor for National Football League (NFL)

Participating in this sponsorship deal:

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About Sponsor:

The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational chewing gum (Wrigley's gum) company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. Wrigley's is wholly owned by Mars, Incorporated, and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. It is the largest manufacturer and marketer of chewing gum in the world.

About Property:

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC). The NFL is one of the four major professional sports leagues in North America, and the highest professional level of American football in the world.

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Matt Montei, senior director of confections and seasonal at Wrigley, a subsidiary of Mars, said the plan is for Skittles to become an "integrated part of the game day experience, both through retail and in-stadium activations." Montei also said that the brand is also working on team sponsorship deals so that Skittles can activate in local areas.
Read more at espn.go.com »
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