Xbox signs on as official sponsor for Course of the Force
Participating in this sponsorship deal:
About Sponsor:
The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console market, and competed with Sony's PlayStation 2, Sega's Dreamcast, and Nintendo's GameCube. The integrated Xbox Live service allowed players to play games online.
About Property:
Course of the Force, founded in 2012, is a partnership between Lucasfilm, Nerdist Industries, Machinima and Octagon (Sports Agency). The partnership's primary event is an Olympic-style lightsaber relay along the California coast.
If you’re driving down the Pacific Coast Highway this summer, and you see a cadre of Sand People or a lightsaber-wielding Boba Fett, don’t be alarmed. The Course of the Force, a Star Wars-themed Olympic-styled relay, will have begun.
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