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November 06, 2014

Xbox signs on as official sponsor for Seattle Sounders FC

Participating in this sponsorship deal:

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About Sponsor:

The Xbox is a sixth-generation video game console manufactured by Microsoft. It was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe and is the predecessor to the Xbox 360. It was Microsoft's first foray into the gaming console market, and competed with Sony's PlayStation 2, Sega's Dreamcast, and Nintendo's GameCube. The integrated Xbox Live service allowed players to play games online.

About Property:

Seattle Sounders FC is an American professional soccer club based in Seattle, Washington that competes in Major League Soccer (MLS). Sounders FC was established in November 2007 as an MLS expansion team, making it the 15th team in the league. Fans chose the Sounders name through an online poll in 2008, making the Seattle Sounders FC the third Seattle soccer club to share the moniker.

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Xbox’s current deal with the Sounders, which was agreed in 2009, the team’s inaugural MLS season, is believed to be worth US$20 million in total, although it is due to expire at the end of this season. The new deal will see the Microsoft product branding continue on the player’s shirts until at least 2015. Microsoft co-founder Paul Allen is a shareholder in the Sounders. 
Read more at www.sportspromedia.com »
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